The mission of Neusus Upcycling, based in Leon, Spain, is to take tyres that have been removed from circulation and to mould them into new products.
The company is particularly well known for its beautiful chess sets, manufactured out of crumb rubber derived from scrap tyres. However, that’s not all. The Neusus product line also includes a range of household ornaments, bookends, household furniture (tables), moulded corporate figures and signage, and a growing range of street furniture such as bollards and sleeping policemen.
“Keep in mind that today we are dedicated to giving tyres a new chance,” says the company. “Where others see waste, we see a future product. We want to combine the quality of service with the care of nature.”
And by the time you watch the 2022 Recircle Awards Ceremony, there will be a new product, for Neusus Upcycling will be manufacturing the 2022 Recircle Award trophies in a sustainable manner from scrap tyres.