In recognition of the most successful and innovative publicity campaign within the tyre retreading and/or tyre recycling sector.
AIRP is the Italian Retreaders Association. Over the years they have published many print advertisements promoting the use of retreads. The current campaign utilizes the motif of a steering wheel in the image of a retread.
EcoPneus is Italy’s leading tyre recycling management company. The “Greatest Invention Since the Wheel” Campaign promotes the use of synthetic turf football pitches made with recycled rubber and uses the imagery of a role of turf rolled up like a wheel to illustrate the contribution made by recycled rubber in the sports sector to the Circular Economy.
Grupo Soledad, based near Alicante in Spain, is Southern Europe’s largest tyre distribution Group. Over the years the Group has developed a total Circular Economy Concept, which combines tyre retail, retreading and tyre recycling in a structured business focusing on sustainability within the tyre sector. The company’s retread operation, Insa Turbo, is the largest retreader in Spain. This nomination is for the company’s new corporate video which highlights the Group’s role ibn the Circular Economy.
Kraiburg Austria is one of the world’s leading tread rubber suppliers. Their nomination is for the print advertising campaign they ran during 2019 which included a series of three ads using animal footprint imagery to illustrate the performance characteristics of different tread designs.