In 2020, Christina Guth laid the foundation for the Alliance for the Future of Tires (AZuR), which began as an innovation forum for End-of-Life-Tire recycling, supported by funding from the German Federal Ministry of Education and Research.
As the AZuR Network Coordinator, Guth has successfully united over 80 stakeholders from all segments of the tyre recycling industry into a collaborative network dedicated to advancing a sustainable tyre circular economy across Europe.
Beyond AZuR, Guth has established additional networks to promote tyre recycling: NEW LIFE Initiative: With eight partners, it champions climate-friendly material recycling of ELTs. ZARE Initiative: This network, involving certified ELT disposal companies, lays the groundwork for a sustainable tyre circular economy. Through her visionary leadership, Guth continues to drive innovation in tyre recycling, setting new benchmarks for sustainability and resource efficiency in Europe.