Autobahn Retreading is a retreader at Kochi, in the Indian State of Kerala. Autobahn started operations in August 2018 and is Marangoni’s first franchisee in India. Autobahn took the bold step of investing in Marangoni’s high-quality equipment to introduce RINGTREAD to the Indian market. Investing 3 times the usual amount in equipment compared to traditional Indian equipment, and selling RINGTREAD at a 50%+ premium to leading retread brands was a challenge as fleets were used to premature failures and low mileage from retreads. However, by adopting the lessons learned at their Toyota dealership a new level of precision was achieved and fleets experienced industry leading mileage, lowest failures resulting in possibly the lowest CPK in India. A notable achievement was introduction of ‘RINGTYRE’ – a complete retreading solution. The timeliness of this initiative made it an instant hit with poor quality Chinese TBR tyres, and in RingTyre fleets saw a viable alternative at a value price.